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The Weather Channel Breaks New Ground with Immersive Mixed Reality

 

THEVERGE

Why The Weather Channel keeps making these terrifying mixed reality warnings

Ice chunks thud to the ground at 90 miles per hour and shatter. A branch snaps off a tree under its frozen weight. A bus hurtles down an ice-slicked road. These are some of the dangers that an ice storm can unleash, and they’re featured in The Weather Channel’s new mixed reality segment just in time for a winter storm to pummel the Midwest and Northeast.

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It translates what we’re showing in the forecast to what we’re going to expect in reality.
— Michael Chesterfield, director of weather presentation, The Weather Channel
 

ELEAGUE – Behind the scenes

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