The Future Group wins coveted technology prize in China

The Future Group won the award for Outstanding Product Award at Beijing International Radio, Television & Film Exhibition (BIRTV) on August 23.

“Our rendering platform Frontier received the BIRTV award for Outstanding Product. We’re proud that the product has been so well received and that we had the opportunity to present this innovative product in front of a large audience of industry players. It’s a great door opener to the Chinese market,” says Founder & Deputy CEO Jens Petter Høili.

Frontier was chosen by a panel of 50 judges that consisted of senior leaders from each large television organization in China. This panel of experts chose Frontier because of its next generation approach to Visual Studio and Augmented Reality that gives broadcasters new creative tools to create engaging content for viewers and advertisers.

Beijing International Radio, Television & Film Exhibition (BIRTV) was founded in 1987 and is Asia’s largest broadcasting exhibition. At BIRTV 2017, over 500 exhibitors showed of the latest in broadcast technology in a 50,000 square meter centre.

About Frontier

Frontier is a cutting-edge virtual studio graphics rendering platform that lets any production create live photorealistic effects and virtual characters and sets with people or props to create mixed reality content. Frontier uses an enhanced version of Epic Games ® Unreal video gaming engine, which creates exceptional high-realism scenery through state-of-the-art features such as particle systems, dynamic textures, live reflections and shadows and even collision detection.

Jakob Schindegger