“We’re seeing something that could have the same ground-breaking potential that X-Factor, Idols, and Got Talent had when they first launched. This is the holy grail of what we have been looking for!”

TONY STERN
EVP COMMERCIAL & BUSINESS AFFAIRS
FREMANTLEMEDIA 

CONTENT YOU EXPERIENCE

Interactive Mixed Reality™ (IMR) brings you television with a difference,  a new generation of shows and entertainment moments that you experience. Get ready to play TV –and a lot more!

CONTENT THAT ENGAGES

LOST IN TIME

Lost in Time is a groundbreaking IMR entertainment format that integrates TV, gaming and commerce. Featuring real people in a 3D virtual world and real-time interaction with the broadcast, through an app. It is co-produced by FremantleMedia®, the TV innovator behind Idols® and The X Factor®.

Lost in Time pushes the boundaries of conventional television by introducing real-time special effects to other screens. We have produced the virtual worlds, 3D assets, mobile games and back-end technology to make this IMR experience possible.

CONTENT THAT COMES ALIVE

ELEAGUES/STREET FIGHTER
Watch iconic characters make a bold move into the real world!

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